Job Detail

Digital Marketing Specialist - Remote-Canada - RCSPL Canada Inc

Date Posted: Aug 06, 2022
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Job Detail

  • Location:
    Brandon, Manitoba, Canada
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    Second Shift (Afternoon)
  • Career Level:
    Entry Level
  • Positions:
    2
  • Experience:
    Entry Level
  • Degree:
    Bachelors
  • Apply Before:
    Aug 31, 2022

Job Description

Job details

Job type
Full-time

Benefits

Full Job Description

Digital Marketing Specialist - Remote-Canada - ( 221704225 )
Description
 


Digital Marketing Specialist – Digital Sales

Remote Canada


 

Who is Just Energy?

Just Energy is a retail energy provider specializing in electricity and natural gas commodities and bringing energy efficient solutions and renewable energy options to customers. Currently operating in the United States and Canada, Just Energy serves residential and commercial customers. Just Energy is the parent company of Amigo Energy, Filter Group Inc., Hudson Energy, Interactive Energy Group, Tara Energy, and terrapass.
Just Energy is proud to be named Best Electricity Company in Houston. The 2021 Best of the Best competition, presented by the Houston Chronicle, recognizes some of the city’s best businesses as determined by community choice.

Job Summary:
The Digital Marketing Specialist will be responsible for managing the marketing efforts of one or more of Just Energy’s brands while growing the digital sales. As a vital member of the team, the ideal candidate works closely with members of the Digital Sales team to expertly manage and execute marketing initiatives and projects within Paid Social, SEO, PPC and other digital verticals.

This person quickly understands and supports initiatives that will contribute to the goals and success of the business. Daily responsibilities include but are not limited to: daily account management (Facebook, Google, LinkedIn, Microsoft Advertising), analyzing digital performance metrics, discovering and presenting opportunities for growth and optimizations, presenting and implementing growth initiatives to sales and COA goals, act as a business owner for digital sales projects, work cross-functionally with product, pricing, and technology teams to support online sales goals, regularly present findings, insight and recommendations for sales growth.

Responsibilities:

Paid Social
  • Paid social strategy planning
  • Creation of ads
  • Targeting and geofencing (lookalike, affinity, etc.)
  • Ongoing management of paid social campaigns
  • Company page management; engagement with audiences
  • Ongoing data analysis and performance review
  • Reporting and weekly performance evaluation – focusing on accepted COA
  • Other duties needed to maintain a stable paid social performance
SEO
  • Planning and execution of on-page optimization projects – optimization of titles, headers, meta tags, schemas, images, etc.
  • Organic traffic analysis: analyze Google Analytics
  • Technical SEO – redirects, errors, site speed optimization, sitemaps, etc.
  • Local SEO – planning and execution of Local SEO strategy for applicable brands
  • Copywriting and content creation: blogs, articles, meta tags, ad copy and adhere to additional contextual needs based on need
  • Ability to work with supporting 3rd party tools: Google Analytics, Google Search Console, SEM Rush, Screaming Frog, Ubbersuggest, etc.
  • Filling other SEO related duties to support the available executional bandwidth
Paid Search
  • Campaign management on Google Ads and MS Advertising
  • Strategy planning and execution
  • Keyword research and CPC estimates
  • Creation of ads utilizing compelling copy
  • Performance review and ongoing ad spend bleed mitigation
  • Performance would adhere to targeted COA
  • Data manipulation and reporting (MS excel, Google Data Studio, etc.)
  • Work with legal and/or design/dev/QA/experience department(s)

Digital Marketing
  • Assist with planning and execution of seasonal and/or urgent project/campaigns
  • Suggest ad copy
  • Plan compelling landing pages
  • Troubleshooting (of social accounts, billing, disapprovals and/or area needing further investigation)
  • Design materials and propose art direction for landing pages, display ads and other visuals

Requirements:

  • Experience: minimum of 3 years of Digital Marketing experience (B2B, B2C, B2B2C)
  • Passion and spark towards digital marketing
  • Ability to plan and own top-level paid-search and/or paid-social and/or SEO strategy with business growth in mind
  • Strong data-driven approach and decision-making skills
  • Familiarity of modern day, intent based PPC strategies and optimal account structures
  • Valid certifications: Google Ads, Google Analytics, Microsoft Advertising
  • Experience managing larger Ad-spends (>100k/day)

o Strong, effective communicator
o Highly effective with engaging internal stakeholders and advocating for channel needs
o Highly developed, demonstrated teamwork skills
o Ability to coordinate the efforts of diverse creative team members

  • Working knowledge of project managements tools (Wrike, Asana, Jira or similar)

o Demonstrated ability to increase productivity and continuously improve methods, approaches, and team contribution
o Commitment to continuous learning
o Expertise in Internet strategy with a demonstrated track record
o Understanding of financial models and how to drive performance towards bottom line goals
o Strong background in contract negotiations, creating win-win partnerships
o Demonstrated ability to see the big picture and provide useful advice and input across the company
o Ability to lead and execute in an environment of constant change
o Experience working in a flexible, employee-empowering work environment. Team collaboration a must
o Highly skilled with the tools of the trade in a sales/corporate environment including written communication, website development, market research, product creation, Microsoft software suite of products
o Experience with managing portfolio of partnerships, with accountability to maintaining consistent records of contracts and versions

Tools & Platforms:

  • MS Excel and Google Data Studio – creating reports and analyzing data
  • Google Analytics, SEM Rush, Google Trends – strong working knowledge of digital trend and performance tools
  • Google Keyword Planner, SEM Rush, Google Search Console, Ubersuggest, etc. – keyword generation tools
  • Google Optimize, Hot Jar - CRO
  • Google Ads Editor, Microsoft Ads Editor, GTM – possess ability to deploy bulk and local changes across accounts
  • WordPress – familiarity and working knowledge of the platform and modern builders

Benefits:
Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We Offer:

  • Work from home (WFH) Model
  • Competitive compensation
  • Comprehensive benefits package on 1st day
  • Personal development resources
  • Health and wellbeing tools and resources and more

 

Just Energy and its subsidiaries are an Equal Opportunity Employer. We are committed to building a workforce that reflects the communities we serve and to promote a diverse, inclusive, accessible, merit-based, respectful, and equitable workplace. We invite all interested individuals to apply.

#LI-AP1

 
Primary Location : CA-ON-Mississauga
Work Locations : ON-Mississauga-Courtney Park 80 Courtney Park West Mississauga L5W 0B3
Job : Sales
Schedule : Regular
Shift : Standard
Employee Status : Non-Management
Job Type : Full-time
Job Level : Day Job
Travel : No
Job Posting : Jun 30, 2022, 10:38:53 AM

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Company Overview

Mississauga, Ontario, Canada

We, at Riddhi Corporate, focus on delivering excellent results for our clients and help make their business grow. We customized and adapt our outsourcing solutions to address the specific needs of your business and help you reach your business goals... Read More

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